One of the most important figures in the whisky making process is the master distiller, whose primary task is to devise, configure, and subsequently manage the production processes with the goal of making his own whisky into something extraordinary. In 2021, Trebitsch Whisky appointed experienced technologist Ján Balog to this crucial role.


Mr Balog’s successful career began at the distillery in Kralupy nad Vltavou, from whence he then joined the renowned Czech distillery Rudolf Jelínek. He gained his first foreign experience with Heineken during a two-year appointment to Egypt. He has also worked as an external consultant for technology startups in the USA, Chile, Serbia, Bulgaria, Poland, and other countries in Europe and the world.

The life journey of every whisky begins in the same way. Before it becomes whisky, it’s nothing more than a clear, colourless spirit obtained from a distillation apparatus, but once it’s been poured into quality oak casks, big things start to happen. The reactions between the wood and the distillate gradually transform the clear liquid into whisky. The rules adhered to by Scottish distilleries, however, stipulate that a spirit can be called whisky only after at least three years of ageing in oak casks. Newly manufactured casks offer owners the opportunity to
enter the ageing process at the very beginning, so they’re ideal for enthusiasts who want more for their money than just an expensive bottle of alcohol.

After three years of maturation, we can finally put the cask up for sale as whisky. But by no means is the three-year milestone the end of the journey – it is, in fact, merely the beginning. Young whisky like this is an ideal opportunity for young enthusiasts, individuals who have their whole lives ahead of them and want their whisky to age right along with them. And the number of young investors interested in at least three-year-old whisky is surprisingly high..

What comes to mind when you hear the words ‘ten-year-old whisky’? Right – that twelve-year-old whisky would be better. Whiskies older than ten years are very popular. They have excellent characteristics, flavour, and colour and their value is increasing significantly. People who want to invest some of their money in an interesting alternative product often opt for whisky that’s older than ten years. Casks of rare whisky at this age present their owners with
an outstanding opportunity for appreciation as well as an interesting opportunity for potential buyers.

Rare whisky in original twenty-year-old (or older) oak casks represents a unique and unparalleled product of remarkable value. These premium casks are an excellent choice for people seeking a short-term investment with unmatched potential for growth. A rarity like this can experience annual appreciation in excess of 50%, and possession of similar casks of rare whisky puts the owners in an elite class unto itself.