That might sound somewhat literal, but there’s no better way to put it. From the very first bottling of TREBITSCH Whisky, we knew we’d succeeded in making something special. But we didn’t want to keep all the secrets to ourselves, so we decided to give investors and whisky enthusiasts an opportunity to increase their wealth in one of the most noble ways possible – by maturing whisky in oak casks.
Because there’s something special about whisky: the older it is, the more valuable it is.
THE TRADING POWER WITHIN A CASK
For decades, rare whisky has been a lucrative investment instrument with attractive appreciation for its owners. It represents a unique tangible asset with historically strong yields across all economic cycles, thus it makes an ideal counter-cyclical investment.
Long-term maturation in oak casks, natural ageing, and subsequent revaluation of malt distillate assets result in a multifold increase in the value of the casks and their liquid contents. Interest in this form of investment is on the rise around the globe, and it will soon be a standard instrument among investors looking for smart ways to diversify their portfolios.
The long-term aim of Trebitsch Whisky is to help natural and judicial persons, both at home and abroad, build a stronger and more stable investment portfolio through whisky ageing.
That’s why we’ve decided to let end customers purchase their own oak casks of different volumes and target ageing periods. If it can be done in the traditional whisky nations of the world, there’s no reason it can’t be done in the Czech Republic too.
YOUR VERY OWN TREBITSCH WHISKY
Our casks are filled with TREBITSCH Whisky, which is made in the Czech highlands known as Vysočina. A careful and detailed record of the production process is kept for each cask, including the spirit it contains, so the customer knows its entire history.
Should a customer wish to take their newly purchased cask home to display in the living room, they’re out of luck. Until the whisky is bottled, it must remain in a government-bonded warehouse. While this does limit the amount of physical contact the customer has with their investment, it places no restrictions on what they choose to do with it otherwise. If they decide to transfer ownership of the cask to another investor, they’re free to do so.
One of the most important figures in the whisky making process is the master distiller, whose primary task is to devise, configure, and subsequently manage the production processes with the goal of making his own whisky into something extraordinary. In 2021, Trebitsch Whisky appointed experienced technologist Ján Balog to this crucial role.
Mr Balog’s successful career began at the distillery in Kralupy nad Vltavou, from whence he then joined the renowned Czech distillery Rudolf Jelínek. He gained his first foreign experience with Heineken during a two-year appointment to Egypt. He has also worked as an external consultant for technology startups in the USA, Chile, Serbia, Bulgaria, Poland, and other countries in Europe and the world.
In order to achieve this goal, he personally oversees the selection of the barley, the malting, the distillation, and the casking. Trebitsch Whisky cooks its mash at several sites throughout the Czech Republic, namely Čížov, the Moravia beer brewery, and the beer brewery in Telč, and will soon begin cooking mash in Počernice and Karlín in Prague. Intensive negotiations are underway regarding other sites as well. Distilling takes place on the premises of the company Aroma Gold and in Bohuslavice in the highlands region of Vysočina. In February of 2022, Trebitsch Whisky also began distilling at the microbrewery in Počernice, Prague.
When whiskey is safely sealed inside a cask, it ages and matures, and its value goes up; however, this process ends when the whiskey is bottled. From that point on, not even the best storage practices in the world can affect its characteristics, flavor, or color. The value of the best bottles will change depending on the current market situation, but real, lasting, and attractive appreciation comes to investors who have their own casks.
When it comes to cask whisky, older isn’t only better – it’s more valuable. TREBITSCH Whisky adheres to the Scottish model, where the minimal maturation period is three years. In reality, however, ageing in casks should take much longer, because that’s what gives the whisky its typical goldish colour and delicate flavour. Only 15 years to go, and TREBITSCH Whisky opens its first 20-year-old cask.
TREBITSCH v New Yorku
Limitovaná edice New York City.
Prvotřídní sudy jsou záruka úspěchu
Spolupracujeme se spřízněnými palírnami a vyměňujeme si navzájem sudy. Tím Trebitsch získá možnost dvojího zrání whisky.
Vlastní výroba sudů
Vyrábíme si vlastní sudy, abychom udrželi správný charakter Trebitsch whisky.
Daňový sklad v sídle společnosti Česká whisky s.r.o.
Zde byl první daňový sklad České whisky Trebitsch
Limitovaná edice RYTEC Kamejí
Whisky se vyrábí ručně v malém množství a tím je exkluzivní limitovaná edice velice žádaná.
Trebitsch whisky v Číně
Limitovaná edice pro čínského distributora k Čínskému Novému roku
Vlastní whisky bar
Provozujeme stylový whisky bar v samotném srdci židovského ghetta v Třebíči.
In order to help investors acquire a thorough understanding of the world of cask whisky investment, we’ve divided our products into four basic categories by age of the spirits. There are a whole range of parameters that determine the value of a cask, but when it comes to choosing an optimal investment horizon, the fundamental factor is the age of the whisky. Each category lets investors choose from various types of casks and grains. In order to maintain the value of the assets, the majority of investors diversify their whisky portfolio with multiple age and grain categories.
One of the most interesting aspects of investing in whisky is the fact that the stock in bonded warehouses is revalued throughout the year and thus increases in value. With each year of maturation, the investment becomes more lucrative, and it’s precisely the dynamics of ageing that make it possible to capitalize on the investment potential of whisky.
NEW CASK OF WHISKY
OPTIMAL HORIZON: 15+ YEARS
AGE OF SPIRIT: 0-2 YEARS
The life journey of every whisky begins in the same way. Before it becomes whisky, it’s nothing more than a clear, colourless spirit obtained from a distillation apparatus, but once it’s been poured into quality oak casks, big things start to happen. The reactions between the wood and the distillate gradually transform the clear liquid into whisky. The rules adhered to by Scottish distilleries, however, stipulate that a spirit can be called whisky only after at least three years of ageing in oak casks. Newly manufactured casks offer owners the opportunity to
enter the ageing process at the very beginning, so they’re ideal for enthusiasts who want more for their money than just an expensive bottle of alcohol.
OPTIMAL HORIZON: 15+ YEARS
AGE OF SPIRIT: 3-10 YEARS
After three years of maturation, we can finally put the cask up for sale as whisky. But by no means is the three-year milestone the end of the journey – it is, in fact, merely the beginning. Young whisky like this is an ideal opportunity for young enthusiasts, individuals who have their whole lives ahead of them and want their whisky to age right along with them. And the number of young investors interested in at least three-year-old whisky is surprisingly high..
OPTIMAL HORIZON: 10+ YEARS
AGE OF SPIRIT: 10-20 YEARS
What comes to mind when you hear the words ‘ten-year-old whisky’? Right – that twelve-year-old whisky would be better. Whiskies older than ten years are very popular. They have excellent characteristics, flavour, and colour and their value is increasing significantly. People who want to invest some of their money in an interesting alternative product often opt for whisky that’s older than ten years. Casks of rare whisky at this age present their owners with
an outstanding opportunity for appreciation as well as an interesting opportunity for potential buyers.
PREMIUM CASK OF WHISKY
OPTIMAL HORIZON: 5+ YEARS
AGE OF SPIRIT: 20+ YEARS
Rare whisky in original twenty-year-old (or older) oak casks represents a unique and unparalleled product of remarkable value. These premium casks are an excellent choice for people seeking a short-term investment with unmatched potential for growth. A rarity like this can experience annual appreciation in excess of 50%, and possession of similar casks of rare whisky puts the owners in an elite class unto itself.
Aktuální nabídku nabízených sudů budeme postupně obměňovat a doplňovat.
120 L QUARTER TREBITSCH
120 L Quarter Trebitsch 0-6 years (new cask, Eastern European Oak, Trebitsch Cask)
50 L KILDERKIN TREBITSCH
55 L Kilderkin 0–3 years (new cask
Eastern European Oak, Trebitsch Cask)
225 L BARRIQUE TREBITSCH
225 L Barrique Trebitsch 0–9 years (new cask, Eastern European Oak, Trebitsch Cask)
400 L PUNCHEON
400 L Puncheon 8-30 years (French Oak, previous fill: porto)
330 L COGNAC
330 L Cognac 6–20 years (French Oak, previous fill: cognac)
When it comes to whisky in casks, older is better, and better is more valuable.
TREBITSCH Whisky is based on the Scottish model, where the minimum ageing period is three years.
In reality, however, maturation in casks should be much longer,
because only then does the whisky acquire its typical amber colour and delicate flavour.
Just 13 years and TREBITSCH Whiskey will open its first twenty-year cask.
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